The Life Co's founder was so impressed with the benefits of detoxing, he wanted to share it with the world.

After 20 successful years in the fast-paced business world, the 50 year-old founder of The LifeCo was looking for a new way of living when he joined his first detoxification program in 2002. He was so impressed with how much better he looked and felt afterwards - increased energy, loss of excess weight, brighter eyes and skin, better sleep, easier digestion, improved mood and clearer state of mind - that he started to explore alternative health treatments and philosophies around the world by practicing Vipassana meditation, visiting different wellness centers and studying various wellness disciplines.

He also wanted to find a way to incorporate healthier choices into his current lifestyle without having to isolate himself from his family, friends and society.

He realized that he could make noticeable changes in the way he felt and his level of health with minor adjustments to his eating and exercise habits, and his environment. He told his family and his friends, who in turn told their families and friends. By word of mouth this wellness concept gained so much popularity, he decided to form a company to share his experience and resources with other people interested in discovering a healthier way of life.

The LifeCo is expanding its Experience Centers to Germany, the UK, Switzerland and Sweden starting in 2007.

As part of its Experience Center offering, The LifeCo is opening Saf raw vegan restaurants to provide people with a more vibrant dining option.

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